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Xcel energy
Home energy workshop

INSIGHT:
Small changes can make a big impact on energy efficiency.

IDEA:
This is how.

CREDITS:
Executive Creative Director: Brian Ritchie
Associate Creative Director: Alex Dubrovsky
Writer: Maddy Harkness
Designer: Jacob Anderson

OUTCOME:
Custom traveling kiosk

 

It’s one thing to make a bunch of how-to videos, but it’s another to make them accessible. 

We wanted to present the videos in an interesting, engaging, and slightly unexpected way. The Xcel Home Energy Workshop kiosk was designed to reflect the This Is How experience and make learning fun and memorable. 

Placed in the how-to sections of public libraries, the kiosk resembles an actual home workshop. Visitors can scroll through the videos and step-by-step instructions, selecting which videos to text to themselves as they go. Once they’re ready to make their own home a more energy-friendly space, they’ll have every how-to video they need to go forth and save energy.   

 

Home Energy Workshop "Attract Mode" video


Home Energy Workshop Kiosk design

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