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Dairy Queen, Website redesign
 

INSIGHT:
You can't eat the food on a website, you can only look at it.

IDEA:
Help people’s eyes build the case to convince their feet to take their mouths to DQ.

CREDITS:
Creative Director: Jason Strong
Associate Creative Director: Alex Dubrovsky
Designer: Dan Jenstad, Alex Dubrovsky
Writer: Jon Reine

 

Take a bite. What do you taste? That’s right. Freedom. Like poppin’ wheelies on your bike.

Take another bite. Feel that? Joy. Like finding a forgotten treasure in your tree house.

Mmm-that bite’s rather... satisfying? Tell me about it.

Because at DQ®, Good Isn’t Good Enough and a website that doesn’t make you immediately want to run to the nearest DQ and gulf down as many Blizzards as possible isn’t good enough either. In fact, that’s bad. That’s a bad website.

 

Fully responsive site built on a CMS.

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Homepage highlights.

 
 

Icon system

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Food landing page.

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Interior product pages.

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Blizzard Fan Club entry page.

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