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Squatch Beef Sticks, 
Is this beast? 

INSIGHT:
Is this beast? There's only one way to find out.

IDEA:
Is this beast?

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Nate Eul

OUTCOME:
First Snapchat from space, social content, website.

22K Snapchat views
52% Increase in followers
18% Brand lift

 

The Beast must be fed. This much is known. But beyond that, questions and mystery remain. What is the beast? What are its origins? And what does it want? We will journey fearlessly into the unknown, seeking all things beast to feed the beast

With the term “beast” as a stand-in for something that’s totally frickin’ sweet, we focused our social efforts on emerging platforms Snapchat and Tumblr investigating new topics weekly with the question: Is this beast?

 

Is space beast?

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Are Meat Ups beast?


Is the internet beast?

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Are friends beast?

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Is Velcro beast?

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Are bodies of water beast?

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Are Fairs beast?

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