The Beast must be fed. This much is known. But beyond that, questions and mystery remain. What is the beast? What are its origins? And what does it want? We will journey fearlessly into the unknown, seeking all things beast to feed the beast
With the term “beast” as a stand-in for something that’s totally frickin’ sweet, we focused our social efforts on emerging platforms Snapchat and Tumblr investigating new topics weekly with the question: Is this beast?