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American Eagle, Rock your walk

INSIGHT:
A runway doesn’t need to end when one person stops.

IDEA:
Rock Your Walk.

CREDITS:
Associate Creative Director: Alex Dubrovsky
Designer: Andrew Ridgway, Alex Dubrovsky

 

American Eagle asked us to help make a never ending running. You could, walk, dance, shuffle your way through the runway. We stitched them together to make a seamless walk that never ended.

Plus, lucky shoppers in Times Square, New York could see their walk, along with walkers from across the nation, featured on the largest billboard in Times Square.

 

Instructional video for Rock Your Walk campaign.


Landing page showing progress of the endless Rock Your Walk across the nation.

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Rock Your Walk content on the American Eagle billboard in Times Square.


Billboard layout

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