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Pagoda
Frozen from Scratch

INSIGHT:
Pagoda (loosely) follows “chef-driven” (trendy) practices to create delicious egg rolls. 

IDEA:
Frozen From Scratch.

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Kelly Hering
Designer: Zach Ogaard, Travis Stearns

OUTCOME:
TV Spots, website, in-store POP, social content, Display Ads

 

As foodie culture overtakes popular culture, claims are getting more and more ridiculous. Free-range. Artisanal. Hand-crafted. Clean. Deconstructed. Unctuous. Chef-driven. WHAT DOES IT ALL MEAN?

Using trendy foodie terms like these, Pagoda can be transparent about their own freezer-to-table process. Pagoda is the self aware frozen egg roll.

 
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