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Jack Link’s Website Redesign

INSIGHT:
Every and any occasion can be the right time for beef jerky.

IDEA:
Feed your wild side, online.

CREDITS:
Chief Creative Officer: Brock Davis
Designer: Alex Dubrovsky
Writer: Jon Reine

 

Jack Link’s needed a new website. It was time to bring the brand mantra “Feed Your Wild Side” to life online.

Finally fans would be able to experience the brand the same way in the digital space as they had been enjoying with all other touch points.

 

The Home page comes to life by pairing the moments of fans feeding their wild side with the opportunity to purchase beef jerky on demand.

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Home page experience.


Product detail page.

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