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Jack Link's,
Trick or Treat Sasquatch

INSIGHT:
Everybody thinks trick or treating is just a game. This halloween your actions will have consequences.

IDEA:
Trick or Treat Sasquatch.

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Andrew Beckman

OUTCOME:
Social content,
25 videos,
250 custom real-time responses.

 

Jack Link's asked us to generate some social buzz around Halloween. The brand’s Sasquatch mascot is widely recognized and loved by many, but most of the “messing” with him was done by the brand. A large social following is only of value to the brand if they are engaged. Our idea involved ending the one-way conversation, allowing our fans the opportunity to “trick” or “treat” Sasquatch.

We reached out with a simple question: Would you #tricksasquatch or #treatsasquatch? As people responded on Facebook and Twitter, we replied with customized video and photo posts in near real-time.

 

Trick Or Treat Sasquatch / Campaign case study


Trick Or Treat Sasquatch / Campaign social content

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Trick Or Treat Sasquatch / Sasquatch Response / "Trick For Jordan"


Trick Or Treat Sasquatch / Sasquatch Response / "Treat For Christopher"


Trick Or Treat Sasquatch / Sasquatch Response / "Trick For Robert"


Trick Or Treat Sasquatch / Sasquatch Response / "Trick For Cameron"


Trick Or Treat Sasquatch / Sasquatch Response / "Treat For Sally"

 

 

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