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Jack Link's,
Trick or Treat Sasquatch

INSIGHT:
Everybody thinks trick or treating is just a game.

IDEA:
Actions have consequences.

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Andrew Beckman

OUTCOME:
Social content,
25 videos,
250 custom real-time responses.

 

Jack Link's asked us to generate some social buzz around Halloween. The brand’s Sasquatch mascot is widely recognized and loved by many, but most of the “messing” with him was done by the brand. A large social following is only of value to the brand if they are engaged. Our idea involved ending the one-way conversation, allowing our fans the opportunity to “trick” or “treat” Sasquatch.

We reached out with a simple question: Would you #tricksasquatch or #treatsasquatch? As people responded on Facebook and Twitter, we replied with customized video and photo posts in near real-time.

 

Jack Link's Halloween Campaign case study video


Jack Link's Halloween Campaign social content

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Jack Link's Halloween Campaign / Example responses

 

 

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