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Jack Link's,
Know Your Penalty

INSIGHT:
People love watching hockey but few know the rules.

IDEA:
Know Your Penalty.

CREDITS:
Executive Creative Director: Brian Ritchie
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Andrew Beckman

OUTCOME:
Jumbotron videos for NHL arenas.

 

Jack Link's asked us to update their videos teaching fans at NHL arenas across the country about the rules of the game. Luckily, we had Sasquatch to help us do some of that teaching.

 
 

 

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