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Jack Link's
Hangry Moments

INSIGHT:
When people are hangry and on the internet, bad things happen.

IDEA:
Hangry Moments.

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Jon Reine
Designer: Nate Eul

OUTCOME:
Website, social.

 

Anger is the Internet’s most viral emotion. The problem is obvious: people are hungry. And those people are putting the entire World Wide Web at risk.

Jack Link’s asked us spread “ate” instead of “hate”, so we built a website to identify, track and solve Hangry Moments. We gathered Hangry facts, developed a Hangry Heat Map to  track real-time #Hangry tweets across the nation, and empowered fans to respond with jerky GIFs and messages of hope. We also made it easy to buy jerky directly from the site so people could stop Hangry Moments before they start. 

 
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Tweet meat GIFS

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