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Godfrey Pontoon Boats

INSIGHT:
When you're on boat, in the water, its hard think of any other way to live.

IDEA:
Land people.

CREDITS:
Chief Creative Officer: Brock Davis
Group Creative Director: Alex Dubrovsky
Writer: Eric Hansen
Designer: Dain Larson

OUTCOME:
Print collateral, in-store merchandise

 

Relax. You’re Free.

When you’re on a Godfrey pontoon boat it’s just you, the tranquil water, the warm sun, a cold beverage, and your carefully picked company.  What’s just as important is what’s not here. Them. Co-workers. Early morning mowers. Chatty baristas.

Land people.

Nothing against them. They just remind you that most of your life is landlocked. And you prefer the pace of the water. As you take a serene sunset lap, it’s all confirmed: this is your natural habitat.

 
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